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Title:
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INFLUENCING FOLLOWERSHIP: UNDERSTANDING
THE PERSPECTIVE OF THOSE LEADING ACTIVE
DISCUSSIONS ON QUORA |
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Author(s):
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Martin C. Nwadiugwu |
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ISBN:
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978-989-8704-19-1 |
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Editors:
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Piet Kommers and Guo Chao Peng |
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Year:
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2020 |
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Edition:
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Single |
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Keywords:
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Followership, Influence, Leadership, Online Communities |
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Type:
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Full |
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First Page:
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173 |
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Last Page:
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180 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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As social media influence becomes popular, having an understanding of why some posts are more highly followed than
others as viewed from the perspective of those leading the post allows us to gain insight on how followership is being
influenced. A qualitative study of eight participants leading active discussions on Quora was conducted using
semi-structured in-depth interviews, followed by thematic analysis. The open coding method was used to iteratively code
related answers to develop themes. Results suggest that copyright tactics, controversial answers and sharing new
information are some of the mechanisms for influencing followership. These mechanisms are built overtime through
strong engagement and self-awareness by writing a consistently well-thought-out answer. The motivation for leading and
writing answers on Quora were more intrinsic than extrinsic. Most participants believed influencing followership should
not be a concern if one has the right message. |
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