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Title:
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INDIVIDUAL'S INTENTION TO SUBSCRIBE
TO FREEMIUM MUSIC STREAMING SERVICES:
A CONCEPTUAL FRAMEWORK |
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Author(s):
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Norshidah Mohamed and Hanif Haghshenas |
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ISBN:
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978-989-8704-19-1 |
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Editors:
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Piet Kommers and Guo Chao Peng |
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Year:
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2020 |
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Edition:
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Single |
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Keywords:
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Music Streaming, Freemium Music, Free Music, Purchase Intention, Attitude |
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Type:
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Short |
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First Page:
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225 |
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Last Page:
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230 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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While the music industry continues to undergo through significant revolution, the last few years show that growth in
freemium music streaming services continue to be noteworthy, in particular, in the American music industry. The
research aspires to gain insights into individual's intention to subscribe to freemium music streaming services. This paper
reports a research in progress. The research integrates the Theory of Reasoned Action, Dual Mediation Hypothesis,
Motivation Theory, and Social Identity Theory to develop a conceptual framework toward explaining individual's
intention to subscribe to freemium music streaming services. |
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