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Title:
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INCORPORATING CRM IN E-GOVERNMENT: CASE OF EGYPT |
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Author(s):
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Nahed Azab , Maged Ali , George Dafoulas |
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ISBN:
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972-8924-23-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2006 |
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Edition:
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Single |
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Keywords:
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Information and Communication Technology (ICT), CRM, Touch Points, E-Government, Public Sector, Egypt |
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Type:
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Full Paper |
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First Page:
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247 |
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Last Page:
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254 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The use of Customer Relationship Management (CRM) by local authorities is a relatively new concept. Governments realize more and more the value of citizen-centric approach, and of providing better quality of services to reach citizens satisfaction. The Government of Egypt is no exception. It has shaped its strategy into this direction, and is moving forward to provide the building blocks required to implement it. This paper investigates CRM in general explaining its different types, then focuses on its applicability on e-government, showing how CRM types could be an important tool in attaining e-government objectives. The paper then introduces the e-government initiative in Egypt, discusses its present efforts in providing a better communication with its citizens, and shows how CRM systems could help e-government in Egypt in improving the services provided to its citizens. |
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