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Title:
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IN-HOME SHOPPING THROUGH INTERNET: CONSUMER SATISFACTION AND PERCEIVED RISK |
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Author(s):
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Bráulio Alturas |
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ISBN:
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972-99353-0-0 |
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Editors:
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Pedro Isaías and Nitya Karmakar |
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Year:
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2004 |
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Edition:
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2 |
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Keywords:
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E-commerce, Distribution channels, Customer satisfaction, Consumer behaviour, Perceived risk. |
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Type:
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Short Paper |
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First Page:
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905 |
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Last Page:
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910 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The Internet/World Wide Web (Web) is an important way for the sharing of business information between retail firms and their customers. Although electronic commerce (e-commerce) has received considerable research attention, the literature reveals that the relationship between customer satisfaction and e-commerce has not yet been sufficiently studied. This research contributes to a better understanding of perceived risk and customer satisfaction arising from in-home shopping experience by using e-commerce in comparison with using other non store purchasing methods. This paper considers the role of perceived risk in consumers satisfaction and acceptance of e-commerce, and applies a quantitative approach attempts to provide some data on this relation. We then discuss aspects of importance for further extensions. |
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