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Title:      IMPROVING WEBSITE VISIBILITY AND INFORMATION RETRIEVAL OF E-COMMERCE VENTURES: A SPECIFICATION TO PLEASE THE CRAWLERS
Author(s):      M. Weideman , R. Chambers
ISBN:      972-8924-16-X
Editors:      Pedro Isaías, Maggie McPherson and Frank Bannister
Year:      2006
Edition:      2
Keywords:      website visibility, Internet, search engine, crawler
Type:      Short Paper
First Page:      285
Last Page:      289
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      Research has shown that even though the web provides numerous opportunities, many e-Commerce ventures are often ill equipped to exploit the web’s commercial potential. To develop a visibility specification, the authors conducted research to identify potential elements which could provide a possible increase in website visibility. The evaluative results produced possible elements / designing techniques. These were used to formulate a specification to develop a visible website that is not only supported by arrant research, but also through real current applications. The research concluded that the application of these specifications to the design of e-Commerce websites will very likely lead to improved visibility.
   

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