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Title:
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IMPROVING E- SOCIETY THROUGH INTERNET BANKING SERVICE ADOPTION IN JORDAN |
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Author(s):
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Malek Al-Majali, Nik.Kamariah Nik Mat |
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ISBN:
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978-972-8939-46-5 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Internet banking, Jordan, risk, trust, awareness |
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Type:
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Full Paper |
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First Page:
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188 |
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Last Page:
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195 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Internet banking service (IBS) is an information intensive business that has become a major trend in the financial marketplace nowadays. It is important to understand what factors will impact the customers attitude toward internet banking service adoption (IBSA) in Jordan. This study uses a survey data of 700 Jordanian public university employees that have used internet banking services. Confirmatory Factor Analysis (CFA) was performed to examine the reliability and validity of the measurement, and the structural equation modeling techniques (Amos 6.0) were used to evaluate the causal model. The results show that the Jordanian customers have high intention to adopt IBS. Also the results show that customers attitude and their belief about social influence play a vital role in influencing the IBSA intention. In addition, attitude and subjective norm are influenced by attitudinal belief and normative belief structures. This study found that perceived risk, trust and awareness of IBSA are significant factors that influence customers attitude towards IBSA. Additionally, family and mass media are significant factors that influence subjective norm. |
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