Title:	IMMERSION DURING DIGITALMEDIAMULTITASKING
Author(s):	Hao Wang, Chien-Wen Ou-Yang and Chun-Tsai Sun
ISBN:	978-989-8533-91-3
Editors:	Katherine Blashki and Yingcai Xiao
Year:	2019
Edition:	Single
Keywords:	Immersion, Multitasking, Digital Media, Eye-Tracking, User Experience
Type:	Full Paper
First Page:	189
Last Page:	196
Language:	English
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Full Contents:	click to dowload
Paper Abstract:	In terms of digital media usage, immersion refers to user involvement in and focus on a single activity. It is easy to assume that individuals can only be immersed in one media at any moment, but the commonalty of multi-tasking raises questions regarding whether one media source should be considered the true locus of immersion. Self-report questionnaires and eye trackers were used to measure the immersive experiences of a sample consisting of students (ranging from undergraduate to doctoral candidates) from two universities while playing video games and watching a television program at the same time. Their data were compared with those for a similar group of individuals playing games or watching television only. While we found evidence of immersion across the two activities while multitasking, some immersion dimensions were significantly weaker. We also noted that immersion experiences from multiple media might be cumulative. A possible explanation for our results is that the act of switching between two media compensated for any down time—users could abandon a less attractive medium and switch to the other, resulting in an impression of continuous immersion in the overall multitasking experience.
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