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Title:
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ICT INTENSIVE VIRTUAL ORGANISATION |
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Author(s):
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Nadja Damij, Msc |
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ISBN:
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972-98947-5-2 |
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Editors:
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Pedro Isaías, Piet Kommers and Maggie McPherson |
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Year:
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2004 |
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Edition:
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1 |
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Keywords:
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Organisation, Virtual organisation, Culture, Information and Communication Technology. |
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Type:
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Full Paper |
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First Page:
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197 |
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Last Page:
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202 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Organisations today face unprecedented number of both challenges and opportunities. Among them are the pace of
technological innovations, spreading globalisation of business organisations and their operations, a competitive
environment, intensifying pressures for service and products of exceedingly high quality and evolving views of
managerial leadership. All these factors and related developments have created a need for and enabled evolution of
virtual business world. The virtuality undermines traditional business approaches which can be seen in corporations being
forced by the competitive market to change among other their human resource strategies in order to give way to
efficiency and effectiveness.
Virtual organisations emerge as a result of a desire to improve market position, gain competitive advantages and of
course, the will to bring in more profit. Companies deploy and participate in virtual partnerships in order to effectively
detect market demand, develop new products and services, identify new opportunities to improve quality of their work
and lastly find possibilities to lower organisations costs. Corporate culture and values are in transition, requiring new
breed of employees with new skills. The composition of todays workforce has changed and has higher expectations than
their predecessors. Traditional values and behaviours are being challenged. Nevertheless, it is important to understand
that virtual partnerships often lack the important and reassuring interpersonal connections witnessed as mainly informal
relationships in traditional organisations.
The aim of this paper is to introduce, review and critically evaluate the transition of the organisations from traditional
into virtual business modes as well as comprehend the importance of information and communication technology to
virtual organisations. Consequently, the theoretical acknowledgements will be extended with the obtained information
from the ongoing European Union research project conducted in the field of virtual organisations. Hence, a conclusion
will be drawn based upon the introduced aspects of virtuality and its successful deployment.
The paper is divided into several chapters. Chapter 2 will introduce firstly the concepts of traditional organisations,
continue with the transition illustration and the concept of virtual organisations, as well as introduce virtual work
atmosphere. Chapter 3 aims at introducing information and communication technology, specifically the elements used
within a virtual organnisation. Chapter 4 will introduce best practices currently conducted within the European Union
through the ongoing research project called the VOSTER project. Finally, Chapter 5 will present a conclusion based on
the acknowledged information and results drawn from the VOSTER project. |
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