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Title:
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HUMHUB: TAKING SMALL LOCAL TRADE FAIRS ONLINE - COVID-19 CASE STUDY |
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Author(s):
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Luka Skeledzija |
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ISBN:
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978-989-8704-26-9 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2021 |
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Edition:
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Single |
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Keywords:
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Virtual Trade Fair, Online Events, e-Commerce, Social Distancing, Open Source |
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Type:
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Short |
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First Page:
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309 |
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Last Page:
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313 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Due to COVID-19 social distancing measures many events, including small local trade fairs were cancelled in the fall of
2020. By using open-source Facebook-like social networking platform HumHub we were able to organise a small virtual
trade fair that attracted over 700 visitors and included 28 virtual booths. By using HumHub we were able to address some
key virtual fair platform drawbacks mentioned in the literature. These include ease of use, mobile compatibility, and user
familiarity. However, customer retention and ability to measure fair's effectiveness remain problematic. Almost all of the
presenters had a positive experience with their virtual booths. It was also confirmed that the motivation for a virtual event
in comparison to a physical is about the same for presenters. |
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