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Title:
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HOW THE SWISS WATCH INDUSTRY ADOPTS E-BUSINESS APPLICATIONS TO EXPORT |
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Author(s):
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Lassaad Ghachem |
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ISBN:
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978-972-8924-49-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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Internet, E-Business, SME, Exportation, Swiss Watch Industry |
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Type:
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Full Paper |
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First Page:
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175 |
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Last Page:
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180 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Employing more than 4000 workers, the Swiss watch industry is the third most important exporting sector in the country.
With another record year in 2006, exportations have increased 13% in comparison to the previous year. SMEs compose
the majority of companies active in this sector. For these firms, Internet represents a new channel and business
opportunities to reach foreign markets and make international sales. Indeed, the web has become a tool frequently used
for international marketing, allowing SMEs to communicate with partners at a low cost, reach new markets or get closer
to their clients.
The object of this article is to study the use of e-business technologies (Internet/Intranet/Extranet) by SMEs exporting
watch industry. Through seven case studies, we will analyze and situate functions and adoption level related to ecommerce
applications. |
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