Title:	GAMER TYPOLOGY BASED ON PERSONALITY AND MOTIVATIONAL FOOTPRINTS
Author(s):	Castulus Kolo and Niklas Lüst
ISBN:	978-989-8533-79-1
Editors:	Katherine Blashki and Yingcai Xiao
Year:	2018
Edition:	Single
Keywords:	Media Psychology, Audience Research, Personality, Gaming Motivation, Media Choice
Type:	Full Paper
First Page:	134
Last Page:	144
Language:	English
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Full Contents:	click to dowload
Paper Abstract:	This proposed contribution discusses to what extent the choice of particular video games mirrors a player’s personality with gaming motivations as an intermediate variable. Based on an online survey (n=1612) we first confirm the applicability of the five-factor (OCEAN) model on personality types in a German speaking gamers’ context. Gaming motivation is then introduced as a psychological concept contrasting motives and incentives. A recent empirical study by Yee on gaming motivations with a US perspective is generally replicated with our sample. Motivations are analogously derived from a principal component analysis of over 40 items referring to diverse aspects of gaming motivations. A cluster analysis suggests clusters of motivations that could in turn be correlated with specific personality aspects. Furthermore, with certain “motivational footprints” and “gamer personalities” respectively certain games are favoured. Knowing particularly enticing combinations of motivations met may guide the development of future games targeting specific personalities.
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