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Title:
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FUN OF MOVIE-PULICIZING WEB SITES |
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Author(s):
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Hong-in Cheng , Young-hee Kim, , Kyong-hee Lee , Min Hee Park |
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ISBN:
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978-972-8924-93-5 |
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Editors:
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Pedro Isaías, Bebo White and Miguel Baptista Nunes |
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Year:
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2009 |
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Edition:
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2 |
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Keywords:
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Web design, factor analysis, movie-publicizing web site |
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Type:
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Poster/Demonstration |
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First Page:
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452 |
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Last Page:
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454 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Web sites are built for various purposes. Since Blair Witch Project, many movie-publicizing web sites have been
produced to induce the interests of the public about the movies. 11 design elements evoking enjoyment and fun of users
were selected by analyzing exsiting movie-publicizing web sites and 16 participants were asked to evaluate 15 moviepublicizing
web sites based on the factors. 11 factors were then grouped into four categories by conducting factor
analysis. The relationship between design factors and fun (or entertainment, enjoyment) was also examined. |
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