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Title:
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FROM SOCIAL RESPONSIBILITY TO SOCIAL MEDIA RESPONSIBILITY: RECOMMENDATIONS FOR INTEGRATING SOCIAL MEDIA INTO ORGANIZATIONS |
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Author(s):
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Emad Bataineh and Zakaria Maamar |
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ISBN:
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978-989-8704-26-9 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2021 |
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Edition:
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Single |
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Keywords:
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Social Media, Web 2.0, e-Citizen |
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Type:
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Reflection |
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First Page:
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329 |
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Last Page:
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333 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Social media can be defined as any form of interactivity, whether online or offline, that arises over dedicated Web- and/or
mobile-based platforms and involves individuals and/or organizations. Interactivity could be about any topic ranging from
what to wear for a particular function to where to have dinner and when to launch a marketing campaign. Indeed, there is
a growing interest in how organizations should capitalize on social media such as social networks, blogs, and wikis.
A social organization is the one that strives to open-up new communication channels with stakeholders using social media.
We all have been caught by social-media fever. There are 2.25 billion active users on Facebook; 58 million, average number
of tweets per day; and 55 million photos uploaded every day through Instagram. This research paper presents a guiding
framework to help governments ensure a proper integration of social media technology in its day to day operations and
efficient use of social media by their employees. The framework stresses out 5 aspects referred to as technology, structure,
and management. |
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