|
Title:
|
FROM NICHE TO MAINSTREAM TRANSITIONS:
DIGITAL SECOND-HAND MARKETS FOR MILLENNIALS |
|
Author(s):
|
Swati Srivastava and Alma Leora Culén |
|
ISBN:
|
978-989-8533-90-6 |
|
Editors:
|
Piet Kommers and Guo Chao Peng |
|
Year:
|
2019 |
|
Edition:
|
Single |
|
Keywords:
|
Sustainable Services, Transition Design, Socio-Cultural Factors, Second-Hand Markets, Green Choices |
|
Type:
|
Full Paper |
|
First Page:
|
19 |
|
Last Page:
|
27 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
This paper addresses the issue of over-consumption among millennials by repositioning reacquisition of consumer goods
and digital platforms that support peer-to-peer exchange. We use transition design to frame our thinking and provide the
focus on local communities and global technologies. To understand millennials, we have used in-depth interviews as the
main method. The analysis of the interview data led to the recognition of five significant barriers for the uptake of
second-hand platforms. Synthesis of findings, together with consumer behavior archetypes that we have identified
previously, led to nine implication for the design of future services. These are a significant step toward
re-conceptualization of peer-to-peer services and building of local communities of interest based on lifestyles and
interests, including being greener. |
|
|
|
|
|
|
