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Title:
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FLOW AND ONLINE CONSUMER BEHAVIOUR: AN EMPIRICAL ANALYSIS OF E-LEARNING EXPERIENCES |
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Author(s):
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Irene Esteban-millat , Inma RodrÃguez-ardura , Antoni Meseguer |
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ISBN:
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978-972-8924-89-8 |
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Editors:
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Sandeep Krishnamurthy |
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Year:
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2009 |
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Edition:
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Single |
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Keywords:
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Flow; learning behaviour; e-commerce; training/learning environments, training products, structural equation modelling. |
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Type:
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Doctoral Paper |
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First Page:
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247 |
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Last Page:
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250 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This research project proposes to advance in the comprehension of online learning experiences in general and, in
particular, of the states of flow that emerge in the consumption of higher-education training products in virtual
environments. To this purpose, we propose to develop and test empirically a flow model. This initiative aims to clarify
the ambiguities and inconsistencies existing in the literature regarding the conceptualisation and operationalisation of
flow in general websurfing and consumption contexts, and in turn to characterise the learning process in virtual learning
environments. |
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