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Title:
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FACEBOOK & TWITTER IN PUBLIC ADMINISTRATION: THE CASE OF MEXICAN LOCAL GOVERNMENTS |
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Author(s):
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Rodrigo Sandoval-Almazan, Rosa María Nava Rogel, María del Rocío Gómez Díaz |
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ISBN:
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978-972-8939-67-0 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2012 |
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Edition:
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Single |
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Keywords:
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Social media, twitter, Facebook, Social Media in Mexico, political networking |
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Type:
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Full Paper |
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First Page:
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193 |
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Last Page:
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200 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Facebook and Twitter are wide spread social media applications. Both are used in business, politics and economics. However, very few evidence has provided about its value for networking and diffuse information. This research presents evidence of the 32 local states of Mexico, which use Twitter as a tool to communicate with their citizens. Using the twitter features tweets, retweets, lists and followers and the Facebook number of friends, we collect the data of September and November 2010 and provide a model of analysis that shows the evolution and use of this technological tool for politics. Four sections integrate this paper: an introduction to the problem, a literary review on the use of twitter in politics and public administration; a section that describes the model of analysis and methodology and a final section of conclusions. |
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