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Title:
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EXTRACTION AND APPLICATION OF PERSON TRAJECTORIES IN RETAIL ENVIRONMENTS |
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Author(s):
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Johannes Kröckel, Freimut Bodendorf |
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ISBN:
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978-972-8939-23-6 |
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Editors:
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António Palma dos Reis and Ajith P. Abraham |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Pattern recognition, computational intelligence, video mining, data mining, image processing, customer context. |
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Type:
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Short Paper |
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First Page:
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109 |
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Last Page:
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113 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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During purchase process customer support is an important factor to success for actual business stores. The paper at hand introduces a concept combining methods of image processing and data mining for the extraction and analysis of customer trajectories, e.g. paths through the retail environment, at the point of sale and the point of service. Raw data is captured by network cameras that are commonly used for private and small business surveillance. As the cameras are already installed and well accepted in most cases the concept goes conform to the demand of no interaction with the customers and mini-mum additional costs for the enterprises. Image processing is accomplished by using OpenCV Computer Vision Library (OpenCV 2009). Established knowledge, e.g. patterns and clusters, is extracted by different methods from the field of data mining. |
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