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Title:      EXTERNALIZATION OF VIRTUAL PROTOTYPES AS AN E-COMMERCE SERVICE IN THE FASHION INDUSTRY
Author(s):      Carolin Löffler
ISBN:      978-972-8924-89-8
Editors:      Sandeep Krishnamurthy
Year:      2009
Edition:      Single
Keywords:      E-Commerce, virtual prototyping, service management, product lifecycle management, added services.
Type:      Short Paper
First Page:      210
Last Page:      214
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      Due to a lack of expertise on how to design appropriate support of product lifecycle processes more efficiently, companies increasingly have difficulties identifying and using potentials for optimization. This research project aims at the development of a new concept that generates added services for customers, suppliers and partners and – at the same time – supports the product lifecycle management of a company. This approach is illustrated by an action research project in the fashion industry.
   

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