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Title:
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EXPLORING CLOUD COMPUTING PREVALENCE FOR COMPETITIVE ADVANTAGE IN ONLINE PUBLICATION PLATFORMS |
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Author(s):
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Tendani J. Lavhengwa |
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ISBN:
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978-989-8704-44-3 |
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Editors:
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Hans Weghorn and Pedro Isaias |
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Year:
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2022 |
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Edition:
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Single |
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Keywords:
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Cloud Computing, Competitive Advantage, Online Publication Platforms (OPPs) |
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Type:
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Short Paper |
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First Page:
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257 |
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Last Page:
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262 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The use of Online Publication Platforms (OPPs) by individuals and organizations has overtaken reliance on print media. The paper investigated the prevalent cloud computing themes towards competitive advantage. A cross-sectional study using a content analysis approach was followed with data collected from selected OPPs between the years 2015 and 2020. Seven hundred and ninety-three OPPs articles were purposefully selected, then thematically analysed. OPPs used for establishing prevalence and current issues pertaining to disruptive technologies. Six prevalent cloud computing themes are proposed that can be used as guidelines were uncovered and conceptualized for practitioners and the research community. |
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