The W3C claim on one Web available to any device with multimodal access, forces designers to understand new forms of interaction. User studies on touchless interaction, as some results discussed in this paper, suggest to understand it as an embodied interaction process. Embodied interaction emphasize the relationship between the body’s action, the environment and cognitive processes. Therefore, touchless interaction cannot be understood as merely carrying out the same thing in different ways, but needs the designer’s understanding of how the properties of technology and the human system are combined together in natural interaction processes.