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Title:
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EXPANDING THE CUSTOMER RELATIONSHIP MANAGEMENT SCOPE TO THE NON-PROFIT ORGANIZATIONS: AN ANALISYS FOCUSED ON THE E-UNIVERSITY DOMAIN |
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Author(s):
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Thanasis Daradoumis , Javier Faulin , Angel A. Juan , Francisco J. Martinez-lopez , Fatos Xhafa |
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ISBN:
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978-972-8924-66-9 |
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Editors:
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Piet Kommers, Pedro Isaías and Nian-Shing Chen |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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Customer Relationship Management, e-CRM; Higher Education; e-Learning; e-Monitoring. |
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Type:
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Full Paper |
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First Page:
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113 |
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Last Page:
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119 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider
context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus
on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to elearning.
This is an issue that, in our opinion, has much potential but has received little attention in research so far. |
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