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Title:      EXAMINING THE READABILITY OF ARABIC ELECTRONIC CONTENT: AN EXPLORATORY EYE TRACKING STUDY
Author(s):      Buthainah Al-Dosary, Reem Al-Salloom, Weaam Al-Rashid
ISBN:      978-972-8939-17-5
Editors:      Miguel Baptista Nunes and Maggie McPherson
Year:      2010
Edition:      Vol. II
Keywords:      Font type, Readability, Eye tracking, e-learning content design.
Type:      Poster/Demonstration
First Page:      304
Last Page:      306
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      Designing effective e-learning environments is influenced by the readability of the text presented to learners. This poster describes an eye tracking study of the readability of Arabic typefaces conducted with native Arabic readers. We examined six mainstream font types for differences in readability. We measured intensity of eye gaze, reading accuracy, and speed. Patterns of eye gaze revealed marked differences for fonts perceived as illegible by participants, exhibited by increased intensity and number fixations. Findings also suggest increased readability and a preference for Arial fonts over Andalus typeface. Implications for e-learning and electronic media from a design standpoint will be examined.
   

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