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Title:
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ESTABLISHING LONG-TERM TRUST IN E-COMMERCE |
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Author(s):
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Ildemaro Araujo |
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ISBN:
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972-98947-8-7 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2004 |
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Edition:
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Single |
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Keywords:
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Trust, loyalty, B2C e-commerce, Internet. |
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Type:
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Oral Presentation - 20 minutes |
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First Page:
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422 |
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Last Page:
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429 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Trust can allow Web visitors to deal with both incertitude and complexity in Internet transactions, and to help them develop positive expectations towards Web vendors. Trust is of great significance for the survival of e-commerce, since it is an essential element that customers take into account in their decision-making when purchasing on the Internet. Long-term trust is more important than initial trust since existing clients usually generate more profit than new ones, and financial success is a sine-qua-non condition for most brick-and-click stores. This article examines the factors related to building long-term trust in B2C e-commerce. It analyzes how vendors can try to convince visitors to accomplish purchases or rentals in their Web stores and how they can try to make them come back to their Web sites. |
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