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Title:
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EMOTIONAL EVALUATION OF MOVIE POSTERS |
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Author(s):
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Takashi Hanagaki and Jun Iio |
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ISBN:
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978-989-8704-47-4 |
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Editors:
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Piet Kommers, Inmaculada Arnedillo Sánchez and Pedro Isaías |
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Year:
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2023 |
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Edition:
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Single |
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Keywords:
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Arousal, Valence, Movies Posters, Emotion Analyses |
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Type:
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Short Paper |
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First Page:
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428 |
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Last Page:
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431 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This study examines the impressions that movie posters give people and analyzes movie poster trends. The primary
objective was to determine whether movie posters have any characteristics, which was done through clustering using
arousal-valence maps. Thereafter, we tried to determine whether these characteristics are related to other indicators, such
as box office revenue and audience satisfaction. A prototype of the proposed emotion evaluation system to conduct the
survey was implemented, and an its overview and functions were elucidated. The system randomly displayed 6 movie
posters from a list of 100 poster images prepared in advance. A small case study was conducted wherein participants were
asked to rate each poster, and their ratings were saved. The evaluation values were analyzed, and several findings were
obtained. |
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