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Title:
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EMARKETING AND ECOMMUNITY |
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Author(s):
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Pouwan Lei , Simon, Xu Wang |
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ISBN:
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972-8924-06-2 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2005 |
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Edition:
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Single |
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Keywords:
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EMarketing, Ecommerce, Ecommunity, Strategies, BLOG and RSS. |
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Type:
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Short Paper |
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First Page:
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390 |
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Last Page:
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394 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The Internet becomes one of the essential channels for businesses. Internet shopping growth rate doubles at the beginning of 2005 in United Kingdom. Traditional marketing mix is coordinated with product, price, promotion and place strategies. Businesses now need Internet oriented strategies to attract and retain customers. The new Internet marketing (eMarketing) mix is considered as eProduct, ePrice, ePlace and ePromotion strategies. On the other hand, online communities (eCommunities) are flourishing in which shoppers express freely their experience on different kinds of products. Their comments and suggestions are to be taken seriously by businesses. In this paper, we introduce the eCommunity strategy in eMarketing and study eCommunities and the related technologies. |
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