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Title:
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ELECTRONIC COMMERCE MASHUPS: COMBINING APPLICATIONS TO USEFUL SERVICES FOR SHOPPERS |
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Author(s):
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Peter Leitner , Thomas Grechenig |
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ISBN:
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978-972-8924-66-9 |
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Editors:
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Piet Kommers, Pedro Isaías and Nian-Shing Chen |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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Electronic commerce mashup, internet shopping, web service, e-shopper, web service analysis |
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Type:
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Short Paper |
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First Page:
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260 |
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Last Page:
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264 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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A mashup is an essential type of interactive web applications that combines data and content from external sources to
create entirely new and innovative services. They are an essential characteristic of web 2.0, the second generation of web
applications. Using cutting-edge technologies and concepts, the variety of web mashups reaches from simple mapping
solutions to complex photo and video service mashups. Exciting genres are electronic commerce mashups, which are
used by consumers to gather information about products of find guidance before buying in E-Shops. Currently there
exists a broad range of shopping mashups which are combining data from the e-commerce pioneers Amazon and eBay,
and many other vendors. This paper initially provides a snapshot of electronic commerce mashups, gained by an extended
analysis on electronic commerce mashups. The paper discusses the diverse trends of mashups that have or will have
significant relevance on the online shopping sector. Moreover we present selected showcases of useful mashups services
for shoppers. Finally the paper identifies major challenges and gives some recommendations both from a technical and
social point-of-view. |
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