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Title:
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EL MERCADITO WEB: AN ALTERNATIVE FOR REMOTE
SALES FROM LOCAL MERCHANTS |
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Author(s):
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Alejandra Del Prado Zetina, Teresa Guadalupe Escamilla Paredes, Ixzel Jiménez Zamora,
Alma Delia Sánchez Carbajal and Rocío Abascal Mena |
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ISBN:
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978-989-8704-31-3 |
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Editors:
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Katherine Blashki |
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Year:
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2021 |
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Edition:
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Single |
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Keywords:
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Local Commerce, Distance Sales, COVID-19, Human-Computer Interaction, User Centered Design, Prototyping |
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Type:
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Full |
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First Page:
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85 |
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Last Page:
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91 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This article presents the problem of the effects on local trade and sales of micro and small entrepreneurs in Mexico City
(CDMX), which arise from the COVID-19 pandemic. It raises the development of a proposal for a solution for distance
sales of users not assiduous to the use of technology for sales. Also, it explains the development of an interface called El
Mercadito Web, whose objective is to contribute to maintaining sales in neighborhoods using different communication
channels, concentrated in a simple interface free and easy to use. The development process responds to stages of User
Centered Design (UCD). Finally, the scope and limitations are described, as well as the proposals to improve the prototype
designed from its evaluation with the users. |
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