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Title:
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E- COMMERCE CUSTOMISED GUIDELINES VS. GENERAL HEURISTIC EVALUATION: A COMPARATIVE STUDY ON EVALUATING E-COMMERCE WEBSITES |
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Author(s):
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Ghada Aldehim, Pam Mayhew, Majed Alshamari |
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ISBN:
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978-972-8939-25-0 |
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Editors:
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Bebo White, Pedro Isaías and Diana Andone |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Heuristic evaluation, evaluators, usability, customised guidelines, website evaluation. |
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Type:
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Full Paper |
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First Page:
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168 |
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Last Page:
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174 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Recently, the growth of the Internet has led to an explosion of website content, and therefore research into usability is extremely important. The heuristic evaluation method is one of the usability inspection methods that is employed to evaluate Internet websites in order to assess and improve their usability. However, heuristic evaluation suffers from a number of drawbacks; therefore, we are exploring a customised guidelines method designed especially for e-shops. This method is compared with the traditional heuristic evaluation method by employing both methods to compare which method is able to offer more efficient support to the evaluators, and hence to generate effective feedback. In order to achieve this aim, two electronic shops are chosen and used to carry out the evaluation process. Eight expert evaluators are engaged in this study, divided into two groups of four. Each group evaluates two electronic websites. The analysis and findings of this study clearly show that the customised guidelines method is able to offer better results than the traditional heuristic evaluation method. |
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