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Title:
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E-BUSINESS MODELS AS A TOOL TO INCREASE THE SALES OF THE SMEs OF MÉXICO |
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Author(s):
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Yessica Helgueros |
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ISBN:
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978-972-8939-24-3 |
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Editors:
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Sandeep Krishnamurthy, Gurmit Singh and Maggie McPherson |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Business models, e-commerce, e-business, electronic business |
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Type:
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Short Paper |
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First Page:
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149 |
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Last Page:
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154 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Due to the growing incursion of the electronic media in the commercial environment, searching for factors that would favor the competitiveness and the necessity of ready and timely information that allows taking decisions, as well as using the time and resources more effectively; business models based on information and communication technologies, known as e-business models, have been developed. This study consists of the exploration of 189 web pages of organizations and the revision of bibliographical material and research material. The aim is to recognize the business models that the organizations use and to make a description of them; on the other hand, a compilation of data related to the amount of sales of the e-commerce B2C of 84 SMEs established in Mexico was carried out, as well as the results of sales by sector, the geographical distribution of the sales on the Internet. The goal of this is to recognize the increase that the sales via Internet of the SMEs of México have experienced. The results of the research demonstrate that both the imports and the exports are increasing, new markets are emerging and the confidence of the Mexican market is consolidating. In consequence, the economic development and growth of the country are improving |
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