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Title:      DRIVERS OF SHOPPING ONLINE: A LITERATURE REVIEW
Author(s):      Ana Teresa Machado
ISBN:      972-8924-06-2
Editors:      Nitya Karmakar and Pedro IsaĆ­as
Year:      2005
Edition:      Single
Keywords:      e-commerce; online shopping behavior; perceived benefits; perceived risk; exogenous factors.
Type:      Full Paper
First Page:      236
Last Page:      242
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      Consumers are increasingly adopting electronic channels for purchasing. Explaining online consumer behavior is still a major issue as studies available focus on a multiple set of variables and relied on different approaches and theoretical foundations. Based on previous research two main drivers of online behavior are identified: perceived benefits of online shopping related to utilitarian and hedonic characteristics and perceived risk. Additionally exogenous factors are presented as moderating variables of the relationship between perceived advantages and disadvantages of internet shopping and online consumer behavior.
   

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