|
Title:
|
DOMAIN BIFURCATION AS A CUSTOMISATION AND BUSINESS INTELLIGENCE STRATEGY IN DOMAIN-DRIVEN INNOVATION |
|
Author(s):
|
Davor Meersman |
|
ISBN:
|
978-972-8939-77-9 |
|
Editors:
|
Piet Kommers, Tomayess Issa and Pedro Isaías |
|
Year:
|
2012 |
|
Edition:
|
Single |
|
Keywords:
|
CRM, innovation, bifurcation, ontology, business intelligence, real estate |
|
Type:
|
Full Paper |
|
First Page:
|
11 |
|
Last Page:
|
18 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
Bifurcation of domain models is introduced as a strategy for customisation and business intelligence in a Malaysian real estate CRM system. The process of bifurcation forms part of a broader strategy in the context of domain-driven innovation. The overarching approach is described, the bifurcation process and resulting domain models are discussed, and the results of the approach are analysed. |
|
|
|
|
|
|
