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Title:
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DOES ETHICS MATTER TO E-CONSUMERS? |
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Author(s):
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Avshalom M. Adam , Avshalom Aderet , Arik Sadeh |
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ISBN:
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972-8924-16-X |
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Editors:
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Pedro Isaías, Maggie McPherson and Frank Bannister |
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Year:
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2006 |
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Edition:
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1 |
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Keywords:
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E-Commerce, Ethics, Fair Business Practices, Privacy, Security, B2C |
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Type:
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Full Paper |
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First Page:
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344 |
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Last Page:
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350 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper investigates the extent to which ethical factors impact consumer willingness to purchase from e-stores. A
methodology which examines a mix of factors, rather than each factor separately, is employed in the context of a
hypothetical purchasing situation. Two commercial factors (product price and quality) and three ethical factors (assuring
e-consumer privacy and security, guaranteeing e-vendor accountability, and accurate product description) are given a
ranking of high or low and used to construct 32 full factorial profiles of websites. A sample of typical e-consumers
was then asked to rate their willingness to purchase goods from each of the sites. Of the ethical factors, the assurance of
privacy and security is found to have a significant impact on willingness to purchase. Yet, in the case of a conflict
between the commercial and ethical factors, where the website offers attractively priced, high quality goods, while
subjecting consumers to unfair ethical practices, the typical e-consumer tends to give more weight to the commercial
factors than to the ethical factors. |
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