Title:	DO THE PERCEIVED ATTRIBUTES OF SOCIAL NETWORKS DIFFER IN TERMS OF BEING INNOVATOR OR SKEPTICAL OF PROSPECTIVE TEACHERS?
Author(s):	Yasemin Koçak Usluel, P?nar Nuho?lu, Bahad?r Yildiz
ISBN:	978-972-8939-25-0
Editors:	Bebo White, Pedro Isaías and Diana Andone
Year:	2010
Edition:	Single
Keywords:	diffusion of innovation, perceived attributes, adopter categories
Type:	Short Paper
First Page:	303
Last Page:	307
Language:	English
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Paper Abstract:	Considering the social networks as an innovation, the purpose of this study is to determine if the perceived attributes of innovation vary in terms of the innovativeness or being skeptical. In this way, it is aimed to investigate the diffusion of innovation process from both of the innovation-based and an individual-based perspective. Perceived attributes of innovation is handled as five factors, namely; usefulness, ease of use, social influence, facilitating conditions and relative advantage. Innovators are defined as individuals who adopt innovations earlier, courageous to try innovations and learn to use innovations by themselves. On the other side, skepticals are defined as individuals who use innovations to keep pace with society, fall behind in to use innovation for different reasons and use innovations only when majority using it. The data is collected by two scales, developed by the researchers. One of the scales aimed to measure innovativeness/being skeptical (Cronbach ? = .697) and consisted of 7 questions in 10-Likert type while the other scale aimed to measure perceived attributes of innovation (Cronbach ? = .929) and consisted of 27 questions in 10-likert type. Experts’opinion was taken for content validity and exploratory factor analysis was executed to show construct validity. The study group is consisted of 192 prospective teachers. An independent sample t-test has been executed to determine whether the perceived attributes of innovation vary significantly in terms of innovativeness or being skeptical. The results have revealed out that among the perceived attributes of innovation, perceived usefulness and ease of use vary significantly due to the innovative or being skeptical characteristics of prospective teachers. It has been also revealed out that while the variation in usefulness was in favor of the skeptical teachers, that in ease of use turned out to be in favor of the innovatives. Thus within the limitations of the study, it can be concluded, perceived ease of use and perceived usefulness are the perceived attributes that determine nature of innovative and the skeptical prospective teachers respectively.
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