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Title:
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DIGITAL TELEVISON IN THAILAND: THE CHALLENGE AND PROSPECT |
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Author(s):
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Isaree Praditteera |
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ISBN:
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978-972-8924-93-5 |
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Editors:
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Pedro Isaías, Bebo White and Miguel Baptista Nunes |
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Year:
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2009 |
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Edition:
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2 |
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Keywords:
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Digital Television, DTV, Thai TV Broadcasting, Digital Broadcasting, Television Broadcasting |
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Type:
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Reflection Paper |
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First Page:
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391 |
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Last Page:
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394 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper provides an overview of the current circumstances and the main factors influencing Thai TV broadcasting
industry to go into technological transition, shifting from analogue to digital as well as the preparation and readiness of
Thai TV stations for migrating to digital. The literatures, books and articles involved Thailands digital television (DTV)
broadcasting have been analyzed and interpreted the content into discussion and conclusion. This content analysis
described the challenge and the prospect supporting factors and difficulty of launching DTV in Thailand. The concepts of
globalization and network society, digital television (DTV), and communication policy, are employed as theoretical
framework for discussion in the final. This analysis can conclude that Thai TV stations have already started moving into
digital operation. The NBC and governments are expected to be prime agents of shifting Thailand to a new technological
environment. After adopting DTV technology, the Thai broadcasting industry will be in a very competitive environment |
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