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Title:
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DIGITAL ME IN A VIRTUAL WORLD: IDENTITY
CONSTRUCTION ON LINKEDIN BY AOTEAROA/NEW
ZEALAND ENTREPRENEURIAL PROFESSIONALS |
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Author(s):
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Sandra Jane Barnett |
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ISBN:
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978-989-8533-90-6 |
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Editors:
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Piet Kommers and Guo Chao Peng |
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Year:
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2019 |
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Edition:
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Single |
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Keywords:
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Linkedin, Social Media, Identity, Authenticity, Tensions |
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Type:
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Full Paper |
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First Page:
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333 |
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Last Page:
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343 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This study explores if, and how, the business social media site, LinkedIn, is providing for Aotearoa/New Zealand
entrepreneurial professionals an alternative site for the construction of identity, and the tensions experienced in this
process. The framework of exploration is based on identifying tensions in authentic online identity construction.
A two-dimensional model of these tensions is developed from the layers of sub-tensions, tensions and meta-tensions
identified. In one dimension are identity tensions inherent in the specific context; in a different dimension are
meta-identity tensions that have been identified in organisational contexts but are foregrounded in this virtual context.
The presence of these identity tensions confirms LinkedIn is becoming a site for professional identity construction. The
study concludes with a discussion of how identifying and managing these tensions can be applied to tertiary education
courses and to inform small business owners about LinkedIn use. |
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