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Title:
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DIGITAL ENTREPRENEURSHIP AND EMPOWERMENT: A CHALLENGE FOR THE EXECUTIVE SECRETARY |
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Author(s):
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Liliane Matias de Almeida, Walkiria Aparecida Gomes de Almeida and Luciana Florencio de Almeida |
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ISBN:
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978-989-8533-97-5 |
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Editors:
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Adriana Backx Noronha Viana and Pedro Isaías |
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Year:
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2020 |
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Edition:
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Single |
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Type:
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Regular |
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First Page:
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69 |
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Last Page:
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76 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The aim of this article is to understand how the strategic action of entrepreneurship and the access and use of technology
empower women to manage their professional career in the area of executive secretariat. The theory defines
entrepreneurship as an individual's ability to seize or create opportunities, involving time and financial investment risks,
but can also be considered as a strategic action of the individual in a particular activity, whether it is its own business or as
a project leader. The advancement and development of technology contributes to the digital empowerment of the individual,
regardless of gender, but access and use is required. To reach the objective of this research, the methodology used includes
a survey through in-depth interview and questionnaire with quantitative approach. An interview was conducted with the
company founder Click Secretária and the applied questionnaire obtained 128 answers. The results propose a deductive
analysis for the understanding of entrepreneurship as a strategic action and the use of technology as digital empowerment
in the executive secretariat area. |
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