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Title:
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DETERMINANTS OF E-BANKING ADOPTION: THE CASE OF E-BANKING SERVICES IN TEHRAN |
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Author(s):
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Mostafa Mesgari Mashadi , Maryam Tofighi , Mohammad Reza Nasserzadeh , Mojtaba Mesgari Mashadi |
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ISBN:
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978-972-8924-35-5 |
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Editors:
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Piet Kommers (series editors: Piet Kommers, Pedro Isaías and Nian-Shing Chen) |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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E-banking adoption, Information technology acceptance, Theory of planned behavior |
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Type:
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Short Paper |
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First Page:
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320 |
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Last Page:
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324 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper identifies the factors that determine the public adoption of e-banking services. Currently, e-banking exists in
the forms of ATM, phone banking and Internet banking. Theory of planned behavior (TPB) and Technology acceptance
model (TAM) were used to construct a model to study the adoption intention of e-banking in a well-developed financial
city. The results indicate that the important determinants of e-banking adoption are perceived usefulness, trust,
interpersonal influence and self-efficacy. Also the study finds that the relationships were found partially explained by the
TPB. Understanding peoples adoption intention of e-banking can help financial institutions to formulate appropriate
marketing strategies for new forms of banking so they are useful for the strategic planning of IT in banking. |
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