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Title:
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CORPORATE ATTITUDES TOWARDS DATA PHILANTHROPY IN SOUTH AFRICAN BANKING, RETAIL AND TELECOMMUNICATIONS |
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Author(s):
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Kungela Mzuku and Jean-Paul Van Belle |
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ISBN:
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978-989-8533-75-3 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2018 |
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Edition:
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Single |
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Keywords:
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Data Philanthropy, Corporate Social Responsibilitym, Open Corporate Data, South Africa, Data for Development |
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Type:
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Full Paper |
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First Page:
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239 |
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Last Page:
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246 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper details an exploratory, qualitative study of the willingness, preparedness and concerns around the emergent phenomenon of Data Philanthropy by South African corporate organisations. The study examines the attitudes of corporations in respect of using data and associated technologies for social good, their chosen level of engagement in corporate social responsibility, and their willingness to change their current engagement to one that requires more efforts and tools to implement. The main research objective is to investigate the corporate attitudes towards Data Philanthropy in the South African banking, retail and telecommunications industries. The study includes a review which exposes gaps in literature that the research analysis and discussion will aim to uncover. The study used an inductive approach using grounded theory. Four main organising themes are used to analyse the data which was collected through interviews namely Corporate Social Responsibility, Willingness, Preparedness and Concerns. A remarkable diversity in detailed sub-themes was uncovered for each of the main themes. |
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