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Title:
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CONTENT CLUTTER AND ENTERPRISE SOCIAL MEDIA: A CASE STUDY |
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Author(s):
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Jason Weir, David W. Wilson |
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ISBN:
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978-989-8533-50-0 |
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Editors:
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Miguel Baptista Nunes, Pedro Isaías and Philip Powell |
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Year:
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2016 |
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Edition:
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Single |
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Keywords:
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Content Clutter, Knowledge Sharing, Virtual Communities, Social Capital, Enterprise Social Media |
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Type:
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Full Paper |
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First Page:
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11 |
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Last Page:
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18 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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A single case study of the UK subsidiary of a multinational corporation (Colpal) that currently utilizes enterprise social media technology to share organisational knowledge has revealed an emergent theme. The relational and cognitive dimensions of social capital and organisational leadership were found to play important influencing roles for knowledge sharing within the organisations virtual communities. However, a new theme emerged from the case suggesting that the affordance of persistence offered by social media technology can actually hinder knowledge sharing once content reaches a certain level. Labelled as content clutter, it concerns the phenomenon whereby the amount of knowledge content becomes sufficient to discourage future knowledge sharing. As an organisations use of enterprise social media starts to mature, these findings serve as a starting point for future research concerned with how to effectively manage knowledge content in virtual communities in a way that encourages effective knowledge sharing. |
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