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Title:
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CONSUMER SUPPORT OR DISAPPROVAL OF COMPANIES AS REVEALED BY SOCIAL BIG DATA |
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Author(s):
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Jihyung Hong, Hyesun Hwang, Hyewon Lim |
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ISBN:
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978-989-8533-84-5 |
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Editors:
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Piet Kommers, Tomayess Issa, Theodora Issa, Pedro Isaías and Wendy Hui |
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Year:
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2019 |
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Edition:
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Single |
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Keywords:
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Consumer Support, Consumer Disapproval, Good Company, Boycott Company, Social Big Data |
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Type:
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Poster/Demonstration |
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First Page:
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173 |
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Last Page:
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175 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Korean consumers have increasingly become aware of the significance of corporate social responsibility and unfairness issues of companies. Furthermore, as consumers are widely networked across the Internet, the reputation of companies can be rapidly disseminated online. The present study attempts to analyze online posts that are created by individual users of social media regarding consumers different reactions to companies. Based on the result of related and emotional term analysis, we can identify the background to consumer support and disapproval of companies. |
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