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Title:
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COMMUNICATE WITH STAKEHOLDERS USING THE WEB |
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Author(s):
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Carlos J. Costa , Eugenia Luíso , Manuela Aparício |
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ISBN:
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972-98947-0-1 |
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Editors:
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António Palma dos Reis and Pedro Isaías |
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Year:
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2003 |
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Edition:
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2 |
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Keywords:
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World Wide Web, stakeholders analysis, non-governmental organisations. |
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Type:
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Short Paper |
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First Page:
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676 |
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Last Page:
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680 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In this paper we analysed the use of the web as a communication media with the stakeholders. In fact, being a relatively inexpensive communication media, the web allows some organisations with few resources to spread its message to a wide audience. By using the stakeholder analysis it was possible characterising its audiences. But a question was left, is the web used to reach those stakeholders. In order to answer this question, we performed an analysis of websites of the NGOD (non-governmental organisations for development). |
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