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Title:
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COLOR PREFERENCES IN WEB DESIGN: RESEARCH ON COLORIMETRIC HUMAN-USER INTERFACE PREFERENCES BY AGE AND GENDER |
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Author(s):
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Carl Nelson Blue |
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ISBN:
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978-972-8924-85-0 |
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Editors:
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Katherine Blashki |
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Year:
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2009 |
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Edition:
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Single |
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Keywords:
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Color and human-computer interaction, Color preferences, color-space research, colorimetric displays. |
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Type:
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Short Paper |
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First Page:
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197 |
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Last Page:
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202 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The focus of this 2008 research was to quantitatively identified color preferences in computer screen colorimetric space
for web design by a sample population that has been tested for significance by age and gender. This study identified
specific differences in color preferences based on gender and age for text, hyperlink, and background color selections.
The focal point of this research utilized hypothesis testing analysis of variance. The research methodology included the
development of an online survey that served as an instrument for the collection of descriptive, numerical, and nominal
data. In this investigation, over two hundred observations were documented on a sample populations descriptive and
quantifiable information that included specifics on age, gender, academic level, areas of study or profession, along with
each participants color preferences for webpage backgrounds, text, and links. The focus was to compare color
preferences for the within-group and between subgroup responses. The colors preferences selection portion of the survey
included the HTML 4.01 specification of the defined sixteen named colors. These 16 were also specified as sRGB and
included in the HTML 3.0 specification which noted that these colors were originally picked as being the standard 16
colors supported with the Windows VGA palette. These quantitative results from the color preferences 2008 survey was
provided to a secondary group of nearly fifty participants from both industry and academic professionals in order to
gather their responses and perceptions on the web color preference research. This investigation of color preferences by
group and subgroups provides beneficial information to graphics instructors, web designers, Internet marketers, and
graphics industry when designing and developing targeted websites toward age and gender specific clients and audiences. |
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