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Title:
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COLLEGE STUDENTS PREFERENCE AND SATISFACTION OF SCHOOL WECHAT OFFICIAL ACCOUNTS |
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Author(s):
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Zeyu Zeng and Zhiqiang Luan |
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ISBN:
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978-989-8533-99-9 |
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Editors:
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Piet Kommers, Adriana Backx Noronha Viana, Theodora Issa,
Pedro Isaías and Tomayess Issa |
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Year:
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2020 |
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Edition:
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Single |
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Keywords:
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WeChat Official Accounts, College Students, New Media Technology, Social Software |
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Type:
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Short |
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First Page:
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79 |
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Last Page:
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84 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The article investigates on college students preference and satisfaction of School WeChat Official Accounts (SWOA).
To identify the importance of the research, the article illustrates the rapid development of WeChat and SWOA, and the
significance for college departments. To gather information about college students' preference and satisfaction, the author
uses questionnaires as the primary approach. To analyze data, the author adopts Statistical Product and Service Solutions
(SPSS) as the analytical tool. Finally, depending on research, further suggestion is that providing useful information and
simple function, and applying various expressions is key to run an appealing SWOA and attract more college students to
follow it. |
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