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Title:      COLLEGE STUDENTS PREFERENCE AND SATISFACTION OF SCHOOL WECHAT OFFICIAL ACCOUNTS
Author(s):      Zeyu Zeng and Zhiqiang Luan
ISBN:      978-989-8533-99-9
Editors:      Piet Kommers, Adriana Backx Noronha Viana, Theodora Issa, Pedro Isaías and Tomayess Issa
Year:      2020
Edition:      Single
Keywords:      WeChat Official Accounts, College Students, New Media Technology, Social Software
Type:      Short
First Page:      79
Last Page:      84
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      The article investigates on college students’ preference and satisfaction of School WeChat Official Accounts (SWOA). To identify the importance of the research, the article illustrates the rapid development of WeChat and SWOA, and the significance for college departments. To gather information about college students' preference and satisfaction, the author uses questionnaires as the primary approach. To analyze data, the author adopts Statistical Product and Service Solutions (SPSS) as the analytical tool. Finally, depending on research, further suggestion is that providing useful information and simple function, and applying various expressions is key to run an appealing SWOA and attract more college students to follow it.
   

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