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Title:
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CLUBHOUSE: DETERMINING THE MOST TALKED
ABOUT TOPICS AND THEIR EFFECT
ON THE PLATFORM'S POPULARITY |
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Author(s):
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Luka Skeledzija and Eva Skeledzija |
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ISBN:
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978-989-8704-30-6 |
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Editors:
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Piet Kommers and Mário Macedo |
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Year:
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2021 |
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Edition:
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Single |
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Keywords:
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Clubhouse, Business, Entrepreneurship, Mobile App, Drop-In Audio |
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Type:
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Short |
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First Page:
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197 |
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Last Page:
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201 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In early 2021, a new mobile app called "Clubhouse: drop-in audio" became extremely popular among internet users. This
paper aims to give some insight into what topics are discussed on Clubhouse, what makes Clubhouse (and potentially other
drop-in audio platforms) so appealing and what helped it acquire millions of users in a matter of weeks despite an
invite-only registration system. It was determined through research that the 3 most popular topics on Clubhouse are all
business related and that Clubhouse users tend to offer free high-value business advice to other entrepreneurs. Clubhouse's
new media format was reported to be very authentic, which people from other industries are starting to take notice of. |
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