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Title:
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CALIBRATING TRUST AND REPUTATION IN ON-LINE TRANSACTIONS: A PROPOSAL FOR DATA DIVERSITY AND INCREASED GRANULARITY USING EBAY AS A BENCHMARK |
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Author(s):
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Marlin Thomas |
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ISBN:
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978-972-8924-30-0 |
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Editors:
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Nuno Guimarães and Pedro Isaías |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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Trust; reputation; e-commerce; on-line auctions; eBay. |
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Type:
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Full Paper |
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First Page:
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51 |
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Last Page:
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58 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Trust and reputation are key elements in e-commerce, and they are especially critical to such on-line auction enterprises as eBay. The eBay model of encapsulating trust and reputation in a single number based on transactions is described and then evaluated. An alternative model, characterized by a finely grained, multi-variable matrix, is proposed. The model includes data regarding the relative ranking of participants within the eBay community, the monetary value of past transactions, and a measure of the match between buyers and sellers. A hallmark of the model is its graphical embodiment in a data dashboard. |
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