|
Title:
|
BUZZMONITOR: A TOOL FOR MEASURING WORD OF MOUTH LEVEL IN ON-LINE COMMUNITIES |
|
Author(s):
|
Alessandro Barbosa , Lima Jairson Vitorino |
|
ISBN:
|
972-8924-06-2 |
|
Editors:
|
Nitya Karmakar and Pedro Isaías |
|
Year:
|
2005 |
|
Edition:
|
Single |
|
Keywords:
|
Social Networks, Viral Communication, Internet, Word of Mouth Communication, Hubs, Buzz Marketing. |
|
Type:
|
Full Paper |
|
First Page:
|
267 |
|
Last Page:
|
273 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
This paper describes an application to monitor on-line Word of Mouth across different Internet services and how the collected data can be used to feed a companys on-line marketing strategy. Our motivation lies on the theory of social maps and scale-free network laws. We describe briefly buzzMonitor, which is our first prototype for the task of measuring and monitoring conversations among consumers in on-line communities. |
|
|
|
|
|
|
