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Title:
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BUSINESS PARTICIPATION IN THIRD-PARTY CONTROLLED E-MARKETPLACE: AN EXPLORATORY MODEL |
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Author(s):
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Alemayehu Molla , Hepu Deng |
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ISBN:
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978-972-8924-66-9 |
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Editors:
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Piet Kommers, Pedro Isaías and Nian-Shing Chen |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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E-market, E-business, Adoption, Motivation, Ability, Third-party |
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Type:
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Full Paper |
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First Page:
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185 |
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Last Page:
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194 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Previous research on the factors that influence a businesss participation in third party e-markets identified a set of
motivational and ability related factors. This paper explores further the question of the determinants of third party emarket
participation using a multiple case study research design. Our findings suggest that motivation and ability related
factors might play both an enabling and inhibiting roles in e-market adoption. However, we also found that these factors
are limited to offer a complete understanding of participation in third party operated e-markets. In particular, in the
context of emerging economies and emerging e-markets where both contextual factors and the offerings of market
makers are crucial to an enterprises decision to join and stay in e-market, the explanatory power of motivation and
ability factors tend to be limited. The paper proposes an extended motivation-ability model to understand the drivers and
inhibitors of participating in third-party operated e-markets. It further discusses the implications of the results of the study
for both market and business decision makers. |
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