Digital Library

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Title:      BUSINESS MODELS FOR MOBILE APPLICATIONS
Author(s):      Alexandra Chapko, Andreas Emrich, Marc Gräßle, Dirk Werth, Peter Loos
ISBN:      978-989-8533-09-8
Editors:      Bebo White and Pedro Isaías
Year:      2012
Edition:      Single
Keywords:      Business model, mobile data application, taxonomy
Type:      Full Paper
First Page:      43
Last Page:      50
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      Telecommunication providers need to focus on mobile data applications to generate profit in order to not be demoted to sole “data pipes”. This paper analyses what factors make such mobile data applications successful. Based on a literature review of business model research a business model for mobile data applications was developed. Based on a qualitative-empirical analysis instances of components of the business model were identified and classified in a taxonomy.
   

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