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Title:
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BLOG CONTENT ANALYSIS: REFLECTIONS AT BUKIT CHANDU SINGAPORE HERITAGE SITE |
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Author(s):
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Schubert Foo |
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ISBN:
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978-972-8924-78-2 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2009 |
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Edition:
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1 |
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Keywords:
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Reflections at Bukit Chandu, National Archives of Singapore, heritage interpretative centre, blog content analysis,
concordance, NVivo, Chinese word segmen |
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Type:
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Full Paper |
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First Page:
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3 |
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Last Page:
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10 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The National Archives of Singapore commissioned this study to carry out a content analysis of blogs in relation to the
World War 2 Interpretative Centre, Reflections at Bukit Chandu (RBC) that was opened in 2002. Such analysis will
provide important supplementary feedback and information to those that are already obtained via official feedback forms,
occasion interviews of walk-in visitors, and online feedback from users of virtual exhibitions.
Blog analysis is a relatively new area of research that poses significant challenges due to the unstructured nature of blog
contents, lack of established methodology and lack of specialized software tools to aid such a genre of content analysis.
This work aims to directly contribute towards the understanding of blog analysis in these areas. A total of 54 English and
Chinese blogs, website and wikis that spanned from 2002 to 2007 were analyzed. A combination of software tools
including Chinese word segmentation, concordance, qualitative analysis and spreadsheet were used to process the data to
yield a set of output that include strengths, weaknesses and recommendations for RBC. Arising from this study, a
proposed methodology for blog analysis is proposed. Lessons learnt, challenges and desirable features and functions for
a content analysis tool are recommended to carry out and improve blog analysis in future. |
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