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Title:
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B2C E-COMMERCE DEVELOPMENT IN TOURISM INDUSTRY IN CHINA |
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Author(s):
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Hongxiu Li , Reima Suomi |
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ISBN:
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978-972-8924-66-9 |
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Editors:
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Piet Kommers, Pedro Isaías and Nian-Shing Chen |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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B2C, Electronic commerce, Tourism industry, China |
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Type:
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Short Paper |
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First Page:
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220 |
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Last Page:
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224 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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E-commerce has significantly changed the distribution channels of travel products in the world including China. Online
channels are growing important in travel service distribution. This paper sheds lights on the B2C e-commerce
development in China. It explores this issue from the three different participants in the B2C e-commerce model in
tourism industry - consumer, travel agent and travel service provider. The paper also identifies the barriers in the B2C
arena and discusses the possible approaches to develop B2C in tourism industry in China. The results in this study reveal
that B2C development in tourism largely depends on the change of Chinese customers behavior. The findings of the
study are expected to assist travel organizations to better understand current B2C e-commerce development in China and
expand their B2C e-commerce market in China in the near future. |
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